Welcome to Layla Hinchen
Advanced Permanent Makeup & Training Academy.
Permanent Makeup in Upminster, Essex
Advanced Permanent Makeup, Located in Upminster, Essex.
This is what Layla does best….
PMU Clinic
Visit our Clinic in Upminster Essex for a range of Permanent Makeup, Skincare and Aesthetics Treatments.
PMU Training
We offer a variety of training courses & Mentorships specialising in Permanent Makeup and Business.
The PMU Circle
Advance your education and grow your business with the largest collabortation of Industry Experts.
About Layla
Multi award winning PMU Artist & Trainer
Layla is a visionary industry leader with over 20 years of industry experience.
As a highly acclaimed award-winning Permanent Makeup artist, esteemed educator, and the creative force behind the celebrated PMU Circle platform, Layla is dedicated to excellence in every aspect of the industry.
Her relentless passion for empowering others to thrive has led her to establish successful clinics, mentor apprentices, build a team, launch accredited and OFQUAL regulated training academies, operate a successful supplies store, and create a cutting-edge online platform.
Driven by her passion for raising industry standards and her commitment to lifelong learning, Layla is proud to have trained with numerous leading artists around the world and relishes every opportunity to impart her expertise to other professionals.
Layla Hinchen x
Client Testimonials
She is such a gem to work with 🔥 absolute rockstar!
Sarah takes on board everything we discuss, implements quickly and nails it 🙌🏻 and that my friend, is how you progress in Business.
If you are ever thinking about training in Permanent Jewellery I can highly recommend Sarah she is incredible! Check her page out: @bonded_weldedjewellery @hausofbrows_bysarah
#beautybusiness #pmubusinesstips #pmubusiness #pmuartist #pmuartists #spmua #spmuartist #spmuartists #spmutraining #pmutraining #permanentjewellery #testimonial #review
💜 Thank you Terri 💜
If you are ever on the fence about having a treatment, you are more than welcome to pop in and see me for a free consultation. Its a very informal chat to find out more and ask your questions 🫶
#review #testimonial #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals
💜 thank you Sharon for your kind words.
😍 isnt it amazing when you get to do a job that you absolutely love AND one that also makes others feel good!
I have the BEST CLIENTS 😍
#pmuessex #permanentmakeupeyebrows #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals #testimonial #browqueen
One of my fave things to do 🫶 it was an absolute pleasure to be able to help xx
#areolatattooing #areolatattoo #3dareolatattoo #breastcancerawareness #breastcancersurvivor #nippletattooartist #review #testimonial
🫶🫶🫶
What a lovely review thank you 😍
#review #testimonial #permanentmakeupartist #permanentmakeuptraining #permanentmakeupessex #essexpermanentmakeup #hornchurch #upminster #browsinessex
💜 Thank you Gill for a lovely review 💜
If the pain aspect is what puts you off having your brows done, let me reassure you that they really dont need to be painful!
Hand on heart, id say at least 70% of my brow clients fall asleep during the treatment. I work super light in the skin in a gentle layering technique. No bleeding or any of those horror stories here thank you 🙌🏻
Do your research ... always!
#permanentmakeupessex #eyebrowtattoo #permanenteyebrows #permanentmakeuplondon #hornchurch #essex #testimonial #review
Reviews like this 🫶😍 its not just makeup ....
thank you Barbara and it was an absolute pleasure to do your brows x
#permanentmakeup #review #testimonial #pmuessex #browqueen
Thank you Donna for the lovely review 😍
#review #testimonial #eyebrowsessex #permanentmakeupessex #browgoals
🫶 Thank you Kelly for your lovely feedback
#review #testimonial #pmuessex #permanentmakeupessex #permanentmakeuplondon
💜 Thank you Lee for your lovely review .... happy clients = happy artists!
#review #testimonial #permanentmakeupessex #essexpermanentmakeup #permanentmakeupartist
Thank you Caroline for the lovely review 💜
#testimonial #review #clientreview #browqueen #browartist #browlife #pmuartist #permanentmakeupartist #essexbeauty
Get in touch
Contact Layla
Leave us a message and a member of our team will be in contact as soon as possible. We look forward to hearing from you!
Our latest work
The Latest from the Gram
combi VIBES 😍
Perfect for definition mixed with softness around those fronts. One of my fave styles to do!
#pmuartist #essexpermanentmakeup #permanentmakeupessex #essexpmu #pmuessex #londonpermanentmakeup #permanentmakeuplondon #permanentmakeuptraining #powderbrows #ombrebrows #essexbrows #browsinessex #ombrebrowsessex #combinationbrows
Thinking of starting a training academy?
1️⃣Have a Plan: Think about what you need to plan to fulfil your dream academy!
2️⃣Know your Audience: If you don’t know your audience well enough you will promote to everyone and get no one
3️⃣Decide where to teach: Will you go to salons and do in-salon training, rent hotels all over the country and offer nationwide training?
4️⃣Who will you teach: Start by teaching beginner courses or would you like to get some teaching experience & confidence with some masterclasses for those in the industry who are already qualified?
5️⃣What should I teach: We would pick the top 3 treatments that you are most passionate about and start there. The best thing is to create your own signature course.
6️⃣Do your research: There are so many accreditation companies out there, each with their own pros & cons but which one fits your business model only you will know
7️⃣Take your time: Work out what your niche will be, your mission statement to your students, and who you want to market to
8️⃣Fastrack: You do not need to have accredited courses or a teaching qualification to hold masterclasses
9️⃣Market your academy correctly: There is so much more to it than just posting on social media. Once your business is thriving enough then you can outsource the marketing to someone else
1️⃣0️⃣Understand Money: It was a very big lesson I learnt with a huge VAT bill at the end of it! If I’d had the right knowledge and guidance, I would have been charging VAT around month 8 of my 1st year
1️⃣1️⃣Find a coach: Having a coach/Mentor is an asset to you and your business especially if you are committed to making it work. It is also a tax-deductible expense
1️⃣2️⃣Don’t run before you can walk: The more time you spend on the foundations of your academy the more you will succeed within a quicker time frame
Success is NO accident. It’s hard work, perseverance, learning, studying, sacrifice, and most of all LOVE of what you are doing or learning to do
Follow @nextlevelbeauty_co for more 😍
#pmuartist #spmuartist #aesthetics #browartist #lashartist
Had the best time in @carbisbayestate doing wedding bits with my fave people 😍 eeeeek it`s coming around so fast!
#cornwallwedding #weddingprep #weddingplanning #carbisbay
Powder Brows to cover old red pigment 😍 how beautiful are these!
Why did this clients brows fade red?
She had multiple microblading treatments with another Artist over the years. Inorganic pigments are very popular for the hairstroke technique due to their faster fading over time and lower chance of pigment migration, and I assume this is what was used here.
The downside to some inorganic pigments, is they eventually can fade out to red, especially if at the time of the treatment they were also modified with warmth.
Why did we not remove the red?
Removal isn`t always needed, and why go through it if you dont need to? Red is super easy to cover with a powder brow, so if the shape is fine im happy to cover.
However, I wouldn`t hairstroke over these as 1. The red will still always be visible and 2. This client has super dense, coarse natural hair. Shading will always blend better on brows like this.
This time around I used an organic line but kept my saturation low to ensure a nice fade out. Organics never fade to red, they fade cool over time, so as these brows fade that will continue to neutralise the old colour & they should never fade back to red 🙌🏻
#browartist #browtrainer #pmubrows #pmuartist #permanentmakeupessex #pmutraining #essexpermanentmakeup #permanentmakeuplondon
